The marketing and advertising trends are considered to have changed with the internet marketing gaining impetus. This has made retail stores and other small businesses to hold a laid-back attitude as far as using signs to improve the visibility, sales and profitability. They seem to focus more on maintaining the present clientele as well as word-of-mouth references to get the public exposure they require. They seem to lack the spirit for aggressive marketing. The competitive nature of the market surely requires an aggressive stance and all-round marketing strategies in which using LED signs is definitely one of the important strategies as far as public exposure of your business is concerned.
Signs and the best one for your business
Business have been using signs to help the customers learn where the business place is located and the business. There have also been business houses that have used novel and uniquely designed signs too to attract the potential customers. But all of these would be of no use in the dark, if they are not made visible. Evening to night may well be considered the peak hours of business for many businesses such as clothing, entertainment related, footwear, restaurants etc. for a sign to get the attention it deserves it has to be appropriately placed and also be visible at all times. The illuminated signs fulfill this condition perfectly. You can safely conclude LED Lights that consume less power as the ideal form of Illuminated signs.
LED signs and how they work
LED is becoming a favourite in illumination signs because they can produce a powerful light using very little power. Apart from the power saving benefits the LED lights are also known for their long life and safety. The LED signs work a tad bit different from other lights. LED stands for Light Emitting diode. It gets this name because it is actually a diode that turns the electrical energy it receives into the light. It is the electrical component that emits the electrical energy that flows from the anode or the positive side to the cathode or negative side. The speciality however is that they use very little electrical energy to emit high light output.
Types of LED signs
There are a number of LED signs in terms of their size and types. The LED signs manufacturers offer different types of LED sign boards which include
• Price signs
• Programmable LED display
• Animated LED signs
• Illuminated Signs to denote your business place
• Welcome signs
• Sign board that directs the people to your business place.
These sign boards could feature
Monocromatic LED signs – This refers to the board that is designed with just one single color of LED lights. The color is usually red or amber. This sort of a LED sign board is used by a business organization either to welcome the customers or to display details such as working hours.
Tri-color LED signs – This sort of a sign board better in appearance owing to the three colors that are used for a display such as red, green and amber. They are also capable of capturing the attention art at a faster rate than other signs. These sign boards can be used effectively to display all types of information- graphics, animation and Text.
Indoor Electronic LED signs – these LED signs are available only in 40 or 57-inch sizes. The indoor signs can be a tri-color LED but you will be able to control it with a remote control or your PC.
Grayscale LED signs – This refers to the capacity of the sign board to display up to 256 shades of a color. Though the color is usually either red or amber it could be used effectively by you to display realistic photos and animations. It also offers scope for pre-programming and scrolling.
Full color LED signs – you may consider this as the future of digital sign boards. They start at a size of 3 ft. they feature the latest technology and can be enabled to have different resolutions, animations, whole range f color, graphics, text, and videos.
Custom LED signs
Custom LED signs as the name suggests re illumination boards that are made to order. You will able to customize boards as words only sign or template based signs with words. You may also be able to get even full custom illuminated sign boards from the leading manufacturers in the market. The pricing would be based on the number of words, the colors chosen, the template is chosen, the the use of pre-programming process or animationize of the board as well as the shipping charges. You may even opt for back lit or edge lit boards
The Edgelit Signs
The Edgelit LED Signs are the latest and most advanced fabricating method adopted in illuminated LED boards. The process involves the use of 2D or 3D engraving. The engraving is done on an acrylic material depending on the text provided. This is then fitted with LED lighting. It gives a professional and classy look and is fit for use indoors. You can get custom edgelit signs, made from leading manufacturers of illuminated LED signs. It is a highly creative project hat involves the services of
• Sign writers
• Interior designers
• Specialized painters
• Shop fitters
To design logos, symbols, images and texts to be used for the illuminated LED signs.
Illuminated LED signs benefits
• The illuminated LED Signs will give your business name and logo an extra pop in terms of visibility.
• Though he illuminated Led signs may be expensive initially, they would turn out to be cost-effective eventually considering the safety, durability and cost saving in the form of lesser power costs due to lesser use of energy.
• LED illuminated Sins are brighter than the neon bulbs that were used previously. They light up better whether it is day or night using lesser power.
• You get LED display boards to come with a broad array of colors that makes it attractive and eye-catching.
• The option of being able to control the Illuminating LED signs using the remote or PC is indeed very useful.
Use the illuminating LED signs to capture the attention of your target audience, increase foot fall at your business place, getting people to notice where you are despite the outdoor conditions and to reduce cost on advertising.