LED message signs are messages that are displayed on the LED boards either indoors or outdoors of the store. Either way, it is useful to convey the message. If it is outdoors, it would help the target audience to locate the store. Indoor message signs generally do the work of advertisements, by conveying to the target audience valuable information about the business, the special offers, the items they should look for and the likes. This is made possible because the LED Message Signs unlike other message boards can support text, graphics and animations.
LED Message sign- what is it?
LED message signs refers to the store name or logo or the messages that are displayed on boards that are powered by LED lights which is actually a diode that converts the electrical energy it receives into a powerful light. By virtue of this feature, it enjoys a high level of visibility whether it is day or night. It can also be used effectively indoors as well as outdoors and in all weather conditions. Since these LED Business Signs can also be programmed and controlled, it surely is a great advertising tool, considering the very little power it consumes to produce the very bright light that is sure to catch the attention of the audience as well as the scope it offers to change the message without having to change the set up or boards.
Studies also indicate that the addition of LED message signs or EMC(electronic Message centre) to a business that already exists is capable of increasing the sales by2%-15%. It has also proven to have a positive impact in the form of increasing traffic to business as well.
LED Message controlling methods
LED moving sign with RS232 port
It is the most basic and outdated system. If you happen to have this sort of a display for your store, it is better to update it to RS232/USB which would make it possible for you to connect to your computer and update messages.
LED Moving Display with the USB/ flash drive
This is one of the most popular ways to transmit the data you wish to. It is ideal for store signage, Banner, Shop window sign etc as it is effective for regular use and allows for updation from time to time without much ado. It offers advantages such as convenience to use, large memory and constant updation that is possible.
LED Message center with LAN port for transmitting
The LAN port to power the LED Message board is an ideal option for large sized boards used for display. This also allows for central control of messages in that area. but, the costs are to high which tilts the table in favor of LED scroll signs
LED Scrolling sign with the RFmodule
The Radio frequency module makes it possible to operate wireless boards. That is the transmission to these boards are done in a wireless mode. IT makes it possible for you to install and operate as well as change messages on all LED Signs around the store by sitting at your office.
LED scrolling Display with infrared remote controlling
This board offers easy control through remote, but is ideal only for small size LED messages. Another major disadvantage is that it only supports western languages.
LED display Sign with WIFI
This is the best you can ask for in a sign board. the features like wireless operations, control using computers and smart phones using android and iOS app, inbuilt Wi-Fi access point, this sort of a display sign is the best option ever. For store banner signs, restaurant message center, indoor and outdoor LED display etc. Since it is operated through the net it gives scope for group controlling and central office update which would be especially suitable for chain stores, restaurants and even a professional advertising company for centrally controlling the messages and updating the same.
LED sign board with GPRS connection
This sort of sign board can be used to broadcast a message to different devices at the same time. Though this isa bit expensive considering the cost that has to be paid for the telecom operator every month as well as the cost of the LED Signs, it is an effective tool for advertising companies.
The different message controlling methods that are possible will help you to use it effectively for advertising campaigns and new product launches. These signs would provide a strong visual communication that delivers marketing messages quickly that it triggers positive emotions and influences the purchase behavior of the target audience.
The LED Message signs as an effective advertisement tool
The advertising campaigns are operated with the three basic aims in mind. one is to get noticed, the next is to provide information that will help evince interest about the product and the next step is to aggressively market the product to ensure, it initiates consumer action. In this light, LED signage can well replace other tools used in campaigning on account of
Visibility and getting noticed – The LED signs are visible in daylight and night and in all weather conditions.
Flexibility – The LED signs can be used indoors, outdoors, for events, like hanging equipment, as store front signs, like banners and flags, as free standing boards, as roadside signage etc.
Quality – The LED signs are very attractive and colorful and of a quality that will not fail you.
Message changes- The advertising message or news of special offers, special events or any other message you intend to convey to your target audience can be made quickly and effectively using your PC or even smart phones.
Custom made – The LED message signs can be custom made. The Custom LED Signs could include a symbol or logo, text, graphics and animation which makes it a multi-functional too. The additional feature that endears LED Message signs as ideal tools for attracting attention is that it can be used to rotate the content as per your requirement.
Versatile Application – the LED message signs are suitable for use not only for business houses but, it could also be used effectively in schools, universities, entertainment centres, retail shops, sports complexes etc. which makes it a great tool with versatile applications.
Cost-effectiveness – Though the LED message signs are expensive initially, when you consider the uses, control systems, the speed of communicating messages and running a marketing campaign, they are well worth the cost.
With so many advantages that ensure the cost –effectiveness of a LED message sign, there is no doubt that it is going to rule over the advertising arena in the future.