Business owners spend a lot of money on advertising to bring in more customers. However, the exterior of the shop cannot be ignored when it comes to advertising. A large number of customers get attracted by an appealing storefront, therefore, investing in the exterior of the shop is a good idea. LED signs are expensive but provide excellent return on investment in the long run. Therefore, LED signs can be called highly suitable for advertising. Some of the reasons which make it a good investment have been discussed here.
LED Business Signs catch the attention of the people passing by the stores like no other kind of sign. Most of the customers visiting a store other than the regular customers do not have the intention of visiting that particular store only. An attractive LED signage holds the attention of such customers who are tempted to enter the store simply because of the sheer brilliance of the LED sign. Such people are also called impulse buyers. LED signs drastically increase the customer’s interest in the store. There may be many stores in the area selling the same products but an LED signage significantly improves the chances of attracting customers.
Brilliant at all times
Signs and billboard illuminated by LED lights do not lose their brilliance even during bright sunny days or bad weather. At night, they become even more vibrant and stand out among other types of signs. Thus, regardless of morning, evening or night, LED signage is conspicuous at all times.
Custom LED Signs allow the business owners to change the content of the sign whenever required. For example, the owner can add a message about an upcoming sale or an event to the sign. The sign can also be changed according to business requirements. This is known as flexible marketing which allows the business owners to tailor the signs as per needs. LED sign is a good investment since it allows flexible marketing to keep up with the changing trends.
Simple to Operate
LED outdoor signage can be operated remotely and requires a simple Wi-Fi connection. Thus, only a computer system is enough to control even multiple LED signs at the same time. The content of an LED signage can also be transferred to some other signage by simply uploading the content to the display software of the other LED signage.
Enhancing brand image
A high quality LED sign outside the building improves the reputation of the business in the eyes of the customers. A glamorous LED sign conveys an impression to the people that the business is doing fine and can be considered a major player. This impression automatically results in more buyers flocking to the store.
Less power consumption
By using LED outdoor signage, the business owner also cuts down on power costs. This is because LED signage consumes 2-4 times less power than neon or other conventional signage. Power savings are therefore, significant in the long run. LED signage also reduces the carbon footprint of the business since it is an environment friendly technology.
Less cost of advertising
LED billboards also cut down the cost of out-of-home advertising. In case of a static billboard, the business needs to spend money on making the vinyl advertisement apart from paying the ad space rental cost. With LED billboard, there is no production cost of the advertisement since the content is made on a computer and uploaded to the display program of the LED billboard and can be changed whenever desired. Only the rental cost needs to be paid by the business.
Low maintenance cost
LED signage features no glass tubes or other light fixtures which can break and require replacement. Burning out is also not a common problem in LED signs. LED signs are also much more resistant against the elements as compared to conventional signs. Furthermore, there is no need to dismantle an LED sign for cleaning it. All in all, the maintenance of LED signs is very simple and does not incur much cost.
LED signs last for much longer periods of time as compared to neon or fluorescent signs. The lifespan of LED signs is 3-6 years longer than conventional signs. An LED sign can be expected to run from 50,000 to 100,000 hours with proper care. Thus, the durability of LED signage is superior than others. Long life means that there is no need to change them frequently which also saves money.
Cheap in the long-term
LED signage saves money in the long term. For example, a 2m by 1m outdoor LED sign costs around $10,000. Even if the LED sign runs for three years, the cost per day comes out to be less than $10. This means that the business is getting all the advantage of the LED signage at less than $10 per day.